Volunteer 3 days a week for 1 year?

Or just don’t know any better (examples include, submit, read more and next). When calling the user to action, instead of the above mentioned vague words, use brief but meaningful link text that explains what the link or button offers. Don’t be verbose. Use terms people understand. Don’t rush commitment. Most people are commitment-averse. The bigger the commitment that is being asked of us, the less likely we are to go for it. Volunteer at a homeless shelter for a day? Hmm.. well, I guess I could…  No, thanks (some excuse).



Following the same principle, don’t ask for a commitment when you can  Brazil Phone Number delay it. The best example would be ‘buy now’ vs ‘add to cart’. When ‘buy now’ seems awfully final, ‘add to cart’ seems kind of risk-free and leaves the door open for changing the mind. Add benefits: You should definitely have a great sales copy before the CTA, but since people don’t read, you should communicate some value also next to the call to action itself. 5. Can You Give Me One Offer At A Time Please? Always make it about a single problem, single product, single offer.



These guys don’t: Emory Biggest problems: 9 offers! Achala maquina. Take this landing page (but don’t actually take it) and split it into 9 specific landing pages. Once you get the lead in, you can sell them additional courses over email / phone. Where’s the headline? “Register today for an open enrollment program via our online registration form”. Wow what a sentence! You must need a degree from Emory in order to understand it (insert sarcasm here). Submit? Who wants to submit? The best landing pages focus on a single offer.