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For crossselling or for managing situations in which the customer abandons the products in the basket. So if you have a customer who is in the early stages of their journey they are much more likely to need explanatory videos about products or educational content. Whereas if they are further along in their journey it would be ideal to focus your efforts on reviews or examples for different product lines so that the customer can compare costs Segmentation according to involvement Sometimes it can be difficult to choose the best message to convey to your customers if you are not sure how much they know your brand.

Here is a list that will help you order the level of Email Marketing List involvement  subscriptions Open or click rate Number of purchases Interactions with your chatbot You can assign a value to each of these criteria and thus better define the degree to which consumers interact and get involved in the relationship with your brand.



Understanding these market segmentation criteria can help you interact more with customers who are interested in your products and services and can suggest when to stop actions that could lead to overwhelming a customer Segmentation according to season This type of segmentation is a mix between geographic and life stage segmentation. The season is not just about the weather although indeed this often plays an important role in our purchasing decisions. There are studies that have shown that a drop of just one degree in the minimum average temperature can cost the UK economy £ . billion. However in addition.