Emphasizing the size and nature of its community

After reading this article, participants were given a math problem that is impossible to solve. Participants who shared a birthday with the author of the article worked longer on the impossible problem than participants who did not share a birthday. This study goes to show that a sense of community or mutual interest (no matter how arbitrary) can be a powerful motivating force. An example of this psychological trigger in action Copyblogger employs this principle on their landing page by leading with a headline that paints a picture of a large community of smart marketers: copyblogger-landing-page-560 Click for full-length landing page. Copyblogger’s landing page leverages a sense of belonging. 

Reinforcing their focus on the writing niche which helps draws in their target customers. Naturally, a writing-focused community of thousands of smart online marketers is an appealing picture for anyone who fancies themselves a serious content marketer. This type of copy triggers their UAE Email List audience’s FOMO, making the choice a no-brainer. Action items Create a sense of community in your landing page copy. Consumers identify with others who think and act like them, especially if that group is associated with something aspirational and positive. One of the best ways to build community is with a unique point of view or compelling vision.




As Simon Sinek, the author of “Start with Why: How Great Leaders Inspire Everyone To Take Action” says, start with “why.” Explain why you do what you do and you’ll attract others who share common goals. 3. We’re suckers for instant gratification We’re hardwired to get what we want – as soon as possible. As behavioral psychology buff Gregory Ciotti of Sparring Mind puts it, “We want things yesterday!” Many psychological studies demonstrate and explore our natural desire for instant gratification – take for example the iconic Stanford marshmallow experiment in which children are offered one marshmallow immediately, or two marshmallows if they can wait 15 minutes. stanford-marshmallow-experiment Studies such as the Stanford marshmallow experiment seek to explore our desire for instant gratification. Image source.