Search for reviews and check certificates

Recommendations from other managers who have experience working with outsourcing teams can give you an idea of ​​the quality of a particular agency's services and its approach to work. If you know business owners or managers who work with an agency, you can ask about their experiences of partnering with specific teams. You can learn more about the team's experience on its website. Note that official reviews are usually stamped and signed, so this is also worth paying attention to. You can also view video testimonials from customers, if any are featured on the site. Agency for PPC: reviews Separately, we emphasize the verification of the agency's certification, which confirms the qualification and reliability of the team.


The regalia is a sign that the team is likely constantly improving their skills and keeping up with the latest trends in the industry. Google Partner and Meta Business Partner certificates are strong evidence of the agency's professionalism. These accreditations are placed alongside other awards in the form of partner badges. Pay attention to the type of certificate from Google. There are only two of them: standard Google Honduras Email List Partner and Premier Google Partner. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail The Webpromo agency has been cooperating with Google with Premier status since 2016. Agency for PPC: certificates Step 3. Assess the agency's professionalism and integrity Developing a PPC strategy is one of the most important tasks for any professional agency.



It should be developed based on the client's goals, budget and target audience. The strategy must include such elements as: promotion goals; advertising budget; data about the target audience; semantics; a plan for creating advertising creatives. If the agency does not introduce you to the strategy or declares different approaches to work, then you should run away as soon as possible. This may indicate low qualifications of specialists or dishonest work methods. Legitimacy is an important indicator of a good PPC agency. The team must comply with all regulations related to the field. This especially applies to the rules of the platform on which the promotion is planned. Failure to comply with the requirements of the platforms may lead to a decrease in the effectiveness of campaigns or account blocking. Step 4. Work with your niche Be sure to consider the team's case studies - this is a confirmation that the team not only has knowledge in the field, but knows how to apply it in practice. Stories of work with clients can be presented on the website or in social networks of the agency.