The fact that the percentage of female creative directors

Promote equality and boost female talent , which for so many years has been in the shadow of devastating percentages. These have been the objectives pursued by the New Look Awards initiative , the first edition of an event whose purpose is to make visible women who break stereotypes and encourage new generations to do the same. The event, promoted by the creative agency Weaddyou and ESIC Business & Marketing School , was held at the Rambleta space in Valencia, a place that welcomed more than 200 women from different professional sectors but with a strong common commitment: breaking barriers of genre. We are in the cultural space @la_Rambleta in Valencia to chat with influential women like @lomanagloria @_TeresaBusto and Eva Santos @cp08210 , references of the I Edition of the #PremiosNuevasMiradas to promote female talent and promote gender equality? pic.twitter.com/a6vy9y8DQR — MarketingDirecto.com (@mkdirecto) September 26, 2019 The MarketingDirecto.com team attended the event to support the necessary initiative and chat with the exceptional speakers who also made up the jury of the Nuevas Miradas Awards: Teresa Busto , vice president of Airbus and director of the Airbus Illescas factory; Gloria Lomana.

I find the whole approach interesting and very innovative," said Eva Santos about the dynamics of the awards, which reward young people who present an interesting entrepreneurial project with Bahrain Phone Numbers List training valued at 20,000 euros. "That the percentage of female creative directors has gone from 3% to 16% is a very big advance, taking into account that this percentage had not moved in 20 years and was decreasing." The creative director is clear: "The only way to change things is to make the problem visible, mobilize and take specific actions." However, Eva Santos warned that "it is still a very low number, taking into account that more than 50% of advertising graduates are women." “We still have a lot of work to do as an industry,” she concluded. New Looks Awards " Girls have to know that they are going to be able to develop their full potential , that they have to dream big," said Gloria Lomana, who also stressed the importance of the role of the media as "the intermediary between what happens and what the public opinion receives.



If we are demanding respect for women, we have to talk about women with respect," she insisted. The journalist is also the founder of 50&50 Gender Leadership , a consultancy that gives a voice to the country's women leaders. "It was born from the heart, with a reason," said Gloria Lomana about the project, which fights to achieve equality through conferences, contests and initiatives that seek to change reality and empower women. For her part, Teresa Busto reviewed her career in positions of high responsibility, willing to break down walls since she started in the aerospace sector, in which there was hardly any female presence. Years ago, at events in her sector, they were "always the same", so together they decided to create an association to make women visible: the EVA Association (They Fly High) . "We must be a reference so that other women can follow our path, so that girls do not see that it is a strange or masculinized profession."