the very basis of social media

How’s that for the power of nostalgia? How to apply this to your social media campaigns From high-school pictures on Facebook to Buzzfeed lists about how life was awesome in the 80s and 90s, people are complete suckers for nostalgia. Have a look at how BMW ignites their followers’ nostalgia with a #ThrowbackThursday hashtag on Twitter: pic6 copy Image source. Every week, they share a photo of a vintage car – an ongoing series that serves to connect with longtime customers and trigger warm fuzzies. This article from Hootsuite includes a ton of ideas for incorporating nostalgia into your own social media strategy: Post photos of your first office and employees, or show how your product has evolved over time. Write listicles or roundup posts that make your prospects think about “the good ol’ days.



Create quizzes that induce nostalgia and encourage sharing. Nostalgia prompts followers to share, engage and develop a deeper relationship with your brand. CLICK TO TWEET 5. Shift your mindset from “selling” to “sharing” Nobody likes to talk to people who can’t stop talking about themselves. The same  Vietnam Email List goes for brands on social media. Your goal may be to sell more of your products, but harping on that one topic alone is sure to make you the most unpopular kid in class. Psychology at work People hate being sold to. That’s old news. What they do enjoy is sharing ideas, experiences .



And though it’s a longer-term play, aligning yourself with the preferences of your followers can eventually lead to sales. A study by the New York Times Customer Insight Group on “The Psychology of Sharing” showed exactly how “sharing” via social media helped users make purchase decisions. A quote from one respondent in the study confirms: Sharing information helps me do my job. I remember products and information sources better when I share them – and I’m more likely to use them. While information about your products and services may seem super interesting to you, your followers want to read about things that are relevant to their interests.