Why is inclusive web design important for business?

The needs of modern users are diverse, so modern business needs to adapt to new challenges. Following the principles of inclusive web design will bring the following benefits to your business: Ability to reach a larger audience . Comprehensive features such as translation options, visual components, or voice assistants will help you reach a larger share of your potential audience and possibly outpace your competition. Increasing brand awareness . Consumers love brands that make their lives easier. An inclusive approach ensures that every person, regardless of their abilities or limitations, has equal access to information and services. Since not every brand follows this rule, your website will definitely be remembered. Improving SEO optimization . Search engines prefer web pages that are optimized for better user experience.


According to Google search algorithms, page load speed, mobile-friendliness and accessibility are the main factors that improve the user experience. So, when a website is accessible, search engines are more likely to favor it in search engine rankings. Increase in sales . By attracting more audiences and building trust through inclusiveness, companies can expect to see a significant increase in profits. In addition to ethical Poland Email List considerations, it is important to consider the legal component of inclusive web design. Many countries have already established accessibility requirements for websites, especially those related to government and commercial services. For example, the Americans with Disabilities Act (ADA) in the United States requires that websites be accessible to people with disabilities. Failure to comply can lead to lawsuits and damage to the brand's image.



In Ukraine, the situation is similar: according toResolution No. 757 of the Cabinet of Ministers of Ukraine dated July 21, 2023, official websites must meet the requirements and be accessible to users with visual, hearing, musculoskeletal, speech and intellectual disabilities and meet the requirements of DSTU EN 301 549:2022. In addition, there are initiatives aimed at popularization and awareness in this area. For example, on the portalAction. Digital educationyou can take the free online course "Inclusive Web Design" from Projector. Basic principles of inclusive web design that you should know Inclusive web design is based on several basic principles, a deep understanding of which will help create a truly valuable user experience. There may be some aspects you already use in your digital product development, but don't realize their impact on improving website accessibility. So, we can name the following basic principles of inclusive web design: Availability of alternative experience .