the creators of World of Warcraft

When your customer clicks through, you want to demonstrate to them that they’re in the right place. A great way to do this is to keep your messaging consistent across the ad and the landing page. Here’s an ad that appeared in my Facebook account from Blizzard,  (yeah, I used to play video games). The ad has a headline that doubles as a call to action, and the ad copy emphasizes the word “free” as incentive to click. warcraft1-1 After the click, you’re taken to a landing page with a sign-up form for the game. There are no other links, no navigational menus or sidebars. One form, one CTA.



warcraft2 Best of all, the messaging is consistent: the Japan Email List  word “Free” is reiterated in the header and CTA. Continue the conversation you start in your Facebook ad on a dedicated landing page. #CRO CLICK TO TWEET Pick one strategy and get started today These strategies aren’t “hacks” or quick fixes. It takes time to create customer personas, craft a persuasive offer and build landing pages. However, the only way to start seeing better returns on your ad investment is to pick a strategy and get started today. Have you used any of these strategies on your Facebook or social PPC ads? What were the results? Let me know in the comments.



Best mobile landing page takeaways: Let your visitors experience value fast—and on their own terms. Uber’s mobile landing page demonstrates the value of the service right from the jump, before trying to get you to sign up or download an app. Make sure they know who they’re dealing with. Your brand—from copy to design—should be reflected in your mobile landing page, as well as your web landing page or your website. No matter how visitors are engaging with you, they should get a consistent experience that reinforces trust in your product or service.