Fargle the Fact" a new purpose with which to challenge

Betting on bold creativity and constant exploration, they are forming an unprecedented team in the field of independent agencies in our country , and now they have added two heavyweights in the industry to their creative area. Jorge Ortega "Ladilla" , who began his career in our country and subsequently developed in renowned agencies in the US market such as CP+B, Deutsch and Grey, assumes the General Creative Management of Story (Mass, Digital and Social Media). For his part, Iván Gutiérrez "Wacha" , the first advertising creative certified by Conacyt, arrives as General Creative Director of Experience (BTL, Instore, Experiential and Technological Development) to strengthen innovation thinking, with extensive experience directing and transforming teams in various local and international agencies. Regarding the incorporation of the multi-award-winning creatives, Guido von der Walde , General Director of Catorce Días, commented: «The recruitment process was not easy, because we were looking for people who came to make us uncomfortable, not only to enhance what we were already doing. doing well.

We found in Ladilla and Wacha two different visions that will contribute a lot to the incredible team we have today. The idea is to evolve our creative thinking , but without losing focus on the other India Phone Number List values ​​of our Organization, which seek to do collaborative work that becomes relevant because it benefits everyone: our clients, our people and the community in general. We believe that, as a consequence, is what will continue to bring us business. We cannot think about it the other way around. “Our Culture is our business plan,” he says. After months of failed negotiations and frustrations on the part of voters, last week we learned that, on November 10, Spain will once again face general elections . The announcement came to increase the disappointment of those who trusted that the talks between parties would reach a successful conclusion, at the same time that there would be a window of hope for those who firmly believed in this "start over" as the only and definitive solution.



With the date already on the agendas of all Spaniards, there are many questions surrounding the strategies of the main political parties and the new tactics regarding communication and marketing that they will opt for to redirect the situation of uncertainty they are experiencing. the country. «The strategic objective of the campaign should be the generation or recovery of trust . What psychology tells us is that, in situations of uncertainty, the way a leader builds trust is by focusing on the task. This implies a change in discourse: going from 'I am the best and this is the worst' to 'I have the way to get the country out of this blockade'. "You can and should continue to appeal to emotions, but always with the task or objective on the horizon and giving a sense of group or team, instead of personalizing a candidate reviled for his inability to reach agreements," he tells MarketingDirecto. com Fernando Carruesco , marketing and strategy expert.