Why you should never watch the Champions League alone

Last Tuesday the 2019/20 Champions League season opened . And like every year, what is probably the football competition with the most pedigree in European lands opened its season supported by a very large cohort of sponsors. One of them is Heineken , which has released a spot full of humor to celebrate the start of the highly anticipated new Champions League season. If in 2018 Heineken's announcement to raise the curtain on the new Champions League season pivoted around the decisive goals that fans of the beautiful game sometimes miss at the most inopportune moments , this year the famous beer brand sets the look at those people who, due to life circumstances, are forced to indulge alone in the pleasures of the UEFA Champions League . The objective? Proving that the Champions League is best enjoyed among friends and washed down if possible by a good beer (Heineken brand of course). Among the protagonists who parade through the new Heineken spot, the former French footballer Thierry Henry , world champion with the neighboring country's national team in 1998, stands out. If you do not see the embedded video correctly, click here The "hype" of smart speakers (as a replacement for the company of flesh-and-blood humans) also finds a place in the hilarious advertisement of the Dutch multinational beer company.

Even the best matches are better together” is the accurate “claim” that puts the finishing touch to the spot, very aptly accompanied by the chords of the song “All By Myself” by Eric Carmen. Behind Argentina Phone Number List the new Heineken advertisement, which has been a sponsor of the Champions League since 1994, are the agency Publicis, the production company Iconoclast and the directors' collective Megaforce. Media agencies are viewed with greater doses of skepticism by their own clients than they were two years ago. In addition, advertisers are also more inclined to label media agencies as mere service providers and less to consider them as strategic partners. This is clear at least from a recent global study by the consulting firm ID Comms. In its report, ID Comms interviewed 117 marketing, media and purchasing professionals whose companies collectively manage a media budget of approximately $20 billion each year.



One of the data emerging from the report is especially worrying: that the more time advertisers spend with media agencies , the worse their opinion of them is. Media and marketing professionals give agencies a media thinking score of 2.68 and 2.40 points respectively out of a total of 5 points. Agencies receive below-average scores from media professionals in key skills such as identifying insights rooted in data (2.45 points), providing objective and bias-free recommendations on media planning (2.35 points) and the integration of owned, earned and paid media (2.13 points). In an equivalent study carried out by ID Comms in 2017 these scores were slightly higher: 2.5, 2.5 and 2.31 points respectively. Advertisers' trust in media agencies has plummeted in the last two years That the confidence of those who work for advertisers has gone downhill seems to be a reflection of their own lack of self-confidence. Those surveyed rate themselves below those levels considered truly satisfactory (a minimum of 3 points) in all areas that are absolutely priority from the point of view of "media management", achieving a total score of 2.56 points. .