Copywriter, editor, rewriter, content marketer — what's the

We have already determined that a copywriter is engaged in creating marketing texts from scratch. However, there are other specialists in this direction, namely: An editor is a specialist who works to improve the copywriter's work. He often works together with a copywriter or is his manager. The task of the editor is to proofread texts, suggest improvements and corrections, give advice on improvement, etc. A rewriter is a specialist who rewrites ready-made texts. Such specialists are necessary when it is necessary to update outdated content or create several small posts for social networks based on longread.


Content marketers work with all the content a company uses. A specialist develops a strategy,content planand challenges copywriters and other content creators. All these specialists must also be able to work with the text and create it independently, because otherwise they will not be Greece Email List able to perform their duties professionally. What does a copywriter do? Writing a text that will bring the desired results is not as easy as it may seem. In order to do the work qualitatively, the copywriter divides the process into several stages, namely: Acquaintance with the task. As a rule, customers provideТZ(technical order) is a file with the criteria that the future text must meet. This is relevant for freelancers and cases when it is necessary to perform a specific task.



However, it is not uncommon for copywriters to use the skills of a marketer to research the audience and the product to be described. This applies to specialists who work for a company or work with one product on an ongoing basis. Creating a structure. In order for the text to be logical, informative and solve business problems, the copywriter needs to make the right structure. It will include the sequence of the presentation, the number of subheadings, short theses on the content of individual items, etc. Information search. When a client reads information on a website or in a post, he counts on its authenticity. That is why authors have to study various sources and conduct fact-checking so that the result looks professional and authoritative.