someone does or doesn’t click on your link?

While the images you use undoubtedly contribute to how people perceive your social profile, there are of course a number of other factors, from your bio to your most recent tweets and shares. A few years ago, Cyrus Shepherd ran an interesting experiment to determine the impact of his Google+ photo on the CTR of his articles. Cyrus Shepherd profile photo test Image source. What he found was that changing his profile photo increased his SERP CTR by 56%. While kind of obsolete after the recent announcement that Google is dropping author photos from search results, this example illustrates that our photos can influence our CTRs.



When creating your profiles, be aware that the images you use and how  Papua New Guinea Email List you describe yourself will impact the rate of followers and engagement that you acquire. And when in doubt, test. 7. Test open graph and Twitter card data We’ve already discussed how much impact your headlines have on determining whether your post generates tens or thousands of shares, but what about everything else that determines whether  As an example, take this post that just came up in my newsfeed.




Coca Cola campaign example There are eight aspects of this post which determine my likelihood to click: Who posted it The description they wrote about it The post image The post headline The post description The host domain How many people have liked it The comments (or lack of) The publisher has control over many of these elements and can optimize them to increase my likelihood of clicking. The easiest way to experiment with these different elements is by running a Facebook ad or promoted tweet campaign where everything is identical except for one variable (whether the image, description or headline). AdEspresso ran a split test like this and found that a small change in their post’s description made a big difference: one variation generated 0 likes and the other generated 70.