sharing buttons provide a great, basic example

“Need better widgets? Buy from us!” isn’t much better. “A lighter, stronger widget will improve your profit and decrease maintenance life cycles” is great, especially if you follow with “Here’s how.“ I’m not just pushing the product. I’m providing information. I’m going to tell you why my product is lighter and stronger. And, even if you don’t buy my product, you’ll come away with information. 3. Avoid plague words Landing pages require compact prose. Plague words are words that bloat prose – stuff like “at about” (which should be “at”) and “ask the question” (which can be shortened to “ask”). These words waste time. They lower ROTI.



Or they confuse the reader, which in turn lowers ROTI. Read this: “Indeed, our  Switzerland Email List cycling helmet is lighter and stronger due to our use of unobtanium.” Now read this: “We use unobtainium to make a lighter, stronger helmet.” Same message. Fewer words. Being concise is an art. You can find a tab-delimited list of plague words that I maintain here. 4. Show social proof If you have lots of customers or you’ve handled 10,000 orders in 24 hours, make it known. Social proof is a powerful thing. unbounce_moxie1 Moxie uses various types of social proof to incentivize prospects to buy. Social .



When those little buttons that let you tweet, share and pin a particular piece of content show lots of other folks sharing, you’re more likely to share, too. We’ve tested this and found that as the share count increases, the rate of sharing accelerates. Another test for a client really drove this point home. We set up an A/B test for e-mail subscription landing pages: Version 1 espouses the virtues of the information you’ll receive. Version 2 does the same thing, but adds a single line: “4,500 current subscribers.” The client, a publisher with 1 million+ website visitors per month was concerned that 4,500 subscribers was too low and might drive away potential subscribers. Subscription rates on version 2 went up 20%. Social proof.