Vehicle ad requirements on Google

In order to place an ad for the sale of a car, you need to familiarize yourself withGoogle Vehicle Advertising Rules. We emphasize that ads can be created only by direct sellers (without brokers and intermediaries). Only non-commercial and passenger vehicles are allowed to be advertised (prohibited: boats, planes, trains, racing cars and any vehicle that requires a commercial license). It is prohibited to advertise vehicles available for rent or hire. In addition, it is prohibited to conduct vehicle auctions or to set the price by auction. Advertising of car parts, accessories, tires and services is not supported. It is necessary to specify the physical location so that the client can visually look at the car and make a purchase decision. Online delivery and online payment are currently not supported.


Image and creative requirements As always, Google cares about the high quality of the ads that are shown to users. Among the main onesimage requirements: recommended formats: .gif, .jpg/.jpeg, .png, .bmp, .tif/.tiff; the maximum file size is 16 MB; the minimum file size is 100x100 pixels, but the Venezuela Email List recommended size is 800x600; recommended aspect ratio is 4:3. Your ad will be rejected for violating the following image requirements: the presence of watermarks, logos or text; absence of any image (instead, a company logo or brand logo). Instead, it is allowed to use stock images as long as the car in the photo is the same model, make, color, etc.; the presence of sensitive and harmful content, as well as a cropped image.



The advertised product must be clearly visible in the photo. In addition, Google lists the types of images that are allowed but not recommended. The platform will not reject ads, but the following practices will negatively affect user perception and experience: the presence of a logo on the background; modification of the car license plate; overloaded background: in this case, Google resorts to blurring the background to increase the compliance of the image with the requirements; angle from the side or back as the main image: the most successful option will be a photo taken at a front-to-side angle of 45 degrees. How to advertise cars and vehicles on Google