You should have more value in a subheader

The copywriting comes across as very disjointed and staccato. For a page that’s about getting in touch for a consultation, I’d suggest getting a bit more conversational. If you read the copy out loud, you’ll notice that you don’t actually communicate anything of real value or explain how your service is better than the competition. The subhead is confusing. “Pick a plan” is an action-oriented request, but I don’t actually get to pick anything at this point. Without more context, it’s a bit misleading and confusing at this stage of communications. 



What do I actually get from you? Free review, consultation or  Senegal Email List evaluation? What do I actually get from you? Is it an evaluation of the amount of debt I say I have on the form? Is it a free evaluation on the phone to see if I qualify for a free consultation in your office? And the headline says review. For a legal website, the ability for confusion and misconstrued intent is very high. The expandable FAQ works. This is the right way to do this. Keep people on the page and don’t take up too much space for those who may not have questions. Stay – no wait, go! You keep visitors on the page with expandable FAQs and then try to send them away to your blog and social profiles.




Don’t ask people to leave your landing page. Every time you add social follow buttons to a landing page, a kitten dies. Stop it. CLICK TO TWEET 22. Einstein Medical Get-Your-Free-Website-and-Internet-Marketing-Strategy-Review-560 How do you help doctors grow? The headline is very ambiguous. It doesn’t mention that you’re offering internet marketing strategy services. A descriptive headline that talks about what you actually offer would add a lot of clarity. People will be more willing to say yes to a website review if you introduce it properly. Plus, the headline is very me me me. The current headline is more appropriate as a lead in to the social proof area after you’ve told me what you do.