How to make a newsletter: recommendations to make it effecti

Making a good newsletter is not easy if you don't know how to do it in an attractive way . Therefore, to talk about Email Marketing and newsletter , I have invited Johanna Uribe, Content Manager at Mailify. I hope you like it Although most of the technical aspects that explain how to make a newsletter are very practical and intuitive , we must be clear about certain recommendations so that our email goes beyond being a message opened by the user, we need to attract them with our content. If we have our own database and quality leads , a strategy that increases its effectiveness and an innovative email sending application like Mailify, the newsletter will be easily integrated into your objectives, being one of the digital actions that will help you achieve a high percentage of loyalty .



Do you want to know how? Below we will share a series of keys so that your subscribers fall in love with the content of your newsletter. Let us begin… How to make an effective and attractive newsletter for your subscribers Define a goal The first step to follow in how to make a newsletter is to focus on an idea or topic and avoid making a mix of concepts that could confuse the Latvia Email List user. For example, including the best products of the month and new blog posts in a single newsletter is not the most convenient. It is clear that the average person does not like to read so if you want effectiveness be brief, concise and clear. Likewise, define a regularity in sending, you can even customize this action, it is important to be constant but not insistent.



The subject should be a great headline Overflowing all our creativity in preparing the newsletter is essential but it is no more or less important than the writing of the subject. You have to be clear that the subject is the gateway to viewing your email, so make it attractive! The subject must have : A correct length : each email provider has a different one, generally they allow between 46 and 70 characters. A key concept : it must be located within the first 3 words of the subject, otherwise the user may not read them and may not be encouraged to open the message. Lowercase and uppercase : Don't put everything in uppercase it increases the chances of spam. subject-newsletter how to do Send a welcome email This is the starting point to begin to generate trust in the subscriber.