Audience analysis at SimilarWeb

Audience analysisis the process of gathering as much information as possible about the audience to understand who they are, what their pain points are and what they need. It helps in planning advertising campaigns, new product development, market research and segmentation, etc. SimilarWeb offers several ways to solve this problem: in the first case, you can usefree versionand enter the website address in the appropriate field. After that, analyze: Localization of the audience using a cartogram. This will help determine the geographical features of the audience (language, local interests, mentality). Age and gender of the audience. The information is easy to understand, because it is visualized with the help of a diagram, and is broken down by gender and age of users.


interests SimilarWeb provides information about categories of interest to users; the sites that the audience visits most often, as well as about popular topics/queries. To access more advanced functions, you need to create an account on the platform. SimilarWeb provides a free 7-day Lithuania Email List trial, which is more than enough time to get a complete picture of the general state of affairs. So, log in to your account and go to the “Website Analysis” section. Select the "Audience" tab and analyze: Geographic indicators. Unlike the free version, you can see the dynamics of the number of views broken down by country. In addition, we recommend analyzing the average time spent by users on the site and the number of pages visited. Audience interests. In the paid version, you will learn about the ratio of the audience by a certain industry, and also get more detailed information on the sites that users visit. Another useful feature for better understanding the audience is behavioral analysis .



To do this, read the "Traffic Sources" report and analyze the channels from which the audience visits your resource. Market analysis at SimilarWeb Market analysishelps make balanced strategic business decisions regarding brand development, product introduction, entering new markets, launching advertising campaigns, etc. Similarweb will accompany you at the following stages: Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Market segmentation. Similarweb allows you to create your own segments, as well as segment the market according to ready-made indicators (demographic, behavioral, firmographic, psychographic). Market size analysis.