Types of social networks: what is a social network and how t

Whether you are a community manager of your brand or you hire a community manager, you should know what types of social networks exist , what a social network is and what they are for . Not all of them serve the same purpose, nor do they have the same characteristics, nor are they aimed at the same type of target audience. Knowing the different types of social networks is essential to establish a professional Social Media Plan for your brand. So, join me in this post to learn about each social network, types of existing social networks and how to use them to give visibility and gain followers for your brand. Types of social networks and what they are for What is a social network First of all, you should know what a social network is .



A social network is an online tool that allows you to connect with other people. Connection is fundamental in the functioning of social networks, its original idea: it is to put people in contact even if they are not physically close. The person on social networks is called a user, and is the main objective of brands on each social network. Thus, in summary, a social network serves Bolivia Email List to : Contact other people. Create a digital identity on that social network. Create lines of communication and interaction between users. Types of social networks We all think about social networks, and without being a professional community manager, social media manager or Online Marketing professional, Facebook, Twitter or Instagram quickly come to mind.




Making a list of social networks , we can group them into 2 large groups, a small classification of social networks to have an overview of their types: Horizontal Social Networks : They are the type of general social networks, where any type of user can enter and participate in them, without having a priori common characteristics. They are, for example, Facebook, Instagram or Twitter. Vertical Social Networks : It's something different here. Users look for or have points in common, and these social networks serve one or more specific purposes at a professional level: employment, networking, travel, etc. Here come the type of social networks such as LinkedIn, Tripadvisor, Soundcloud, Spotify, Vimeo, etc... What are social networks for? Having already seen the types of social networks, let's now see what they are used for as a whole , and what each social network is for specifically.