How to analyze the market on Similarweb: useful tools

Want to know why consumers aren't paying attention to your services? Maybe you're planning a new product launch, but you're not sure where to start? The answer is clear: start with market analysis. This is important to do given the fact that markets and consumer preferences are constantly changing. There are new competitors who are ready to compete for the attention and love of the audience. There are many methods of market research - surveys, focus groups, interviews. Again, together with you, we continue to explore the possibilities of the serviceSimilarweb. Today we'll take a look at how to analyze the market with Similarweb and adapt the results to improve your efforts. How to analyze the market in Similarweb Read also : Competitive analysis made easy: a selection of AI tools that will help you stand out from the crowd Step 1. How to segment the market in Similarweb Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total market share into smaller groups. Instead of targeting a broad audience and using generic offers, they can be tailored to the needs of each segment.


Unfortunately, this step is ignored by most market players. Instead, market segmentation is important if you're planning to launch a new product, enter a new market, or assess the relevance of your offering to your audience. What result will you get? Better understanding of customer needs and interests. How to do it in Lithuania Email List Similarweb: Demographic segmentation based on gender, age, education, nationality, income, etc. The Digital Research Intelligence tool and the "Traffic distribution by country" tab will come in handy. Here you can view country-by-country information on changes in traffic growth, average visit duration, number of pages per visit, and bounce rate. Behavioral segmentation based on how people interact with a product, behave online, spend, etc. Firmographic segmentation based on company data. Aspects such as company size, number of employees, customer base size, revenue, etc. are subject to analysis. Psychographic segmentation based on consumer interests, values, lifestyle, opinions, etc.



The most effective way to conduct psychographic segmentation is surveys, online forms. How to analyze the market in Similarweb How to analyze the market in Similarweb In the business environment, as in everyday life, nothing is clear. That is why there is often a need to create and configure your own segments. We recommend that you pay attention to the website segmentation feature in Similarweb. To do this, go to the "Web analysis" section and select the "Create segment" tab. In the search bar, select websites to use as examples. In the right corner, you need to select the country and click "Save segment". How to analyze the market in Similarweb How to analyze the market in Similarweb In the final window, give a name to the created segment and familiarize yourself with the results of the displayed settings. How to analyze the market in Similarweb Step .